Our team develops a national partnership strategy to not only elevate the client country’s image, we leverage mainstream sport and all associated channels to grow the nation’s presence, key stakeholder relationships, elevate destination accessibility and investment attraction. 

Our outcomes are measured directly by increased high-spend travellers to the country, investment results, high-profile conference hosting, increased connectivity such as direct flights and nation profile building.

The carefully crafted partnerships will provide opportunities for the destination’s population and private sector through global sport. Not only does it attract foreign investment in the target business sectors of the destination and increase influence globally, but it also provides valuable domestic private sector vectors, including top-tier academies, high-profile visits and a myriad of IP and licencing opportunities for use in licenced products and experiences.

Our international team of on-the-ground specialists will implement full activation for a partnership using a full suite of capabilities. This includes securing TV-visible signage and potentially a uniform branding opportunity, adding a football Ambassador to bring more attention to the relationship, deliver IP and licencing activation through academies, property development and other IP assets, and manage the full spectrum of the partnership ensuring no IP or rights are overlooked and are utilised to their full potential. This results in millions of dollars of additional value for the partnering nation.  

This includes activity in the destination country itself and even filming and distributing content when teams are visiting nominated facilities, PR visits, high-level meetings and fan engagements.