ENTRY INTO NEW MARKETS

At Goliath Advisory, we address operational uncertainties underpinning the diversification into new frontiers by leveraging our deep technical expertise on geopolitics, domestic operating conditions, business practice risks, business dealings and national investment policies. The magnitude of risk and uncertainty associated with entering new markets is significantly reduced through the service offerings:

In assessing the long run prospects of a country shaped by its geopolitical environment, risk and opportunity is profiled based on our deep technical expertise of the following:

  • The stability of the political system and its political economy.
  • National Investment Policies
  • FDI programs
  • Control mechanisms affecting foreign investors such as regulatory changes, objections to foreign takeover attempts etc.
  • Identifying key political characters involved in policy making and their influence on market outcomes
  • The legal system and the prevalence of the rule of law.

Domestic operating conditions are evaluated for their compatibility with our client’s existing business model to determine if a new market is the right medium to realize particular business ambitions. This is done by analyzing the following:

  • Existing business venture in its existing sphere of operations. 
  • Past, present and future market size & trends
  • Competitive landscape
  • Consumer Insights
  • Regulatory and Political patterns
  • Potential return on Investment through participation in FDI programs
  • All other matters in relation to a client’s risk appetite.

To facilitate a smooth transition into new market conditions, we work with executives from a parent company to design and implement sustainable growth strategies for the newly created subsidiary to avoid threats that were hitherto non-existent, increase its access to more revenue streams and customers, and outperform the competition, whilst retaining its founding principles.